Online Marketing Strategies for a WordPress eCommerce Store16th Jul 2012 | Posted by Eko Setiawan | 1 Comment
More and more people are turning to WordPress eCommerce stores. The online marketing components of businesses that are primarily reliant on online commerce is of increasing importance in the coming decade. Most businesses, even offline business, will obtain no less than 65% of their total sales online, according to the independent third party marketing research company MarketWatch. What this means is that businesses need to find a user friendly eCommerce platform that enables them to market their products easily. This product is WordPress. There are many different types of eCommerce platforms, such as Big Commerce.
In looking at a Big Commerce platform or any other closed source platform, the eCommerce store user is limited. An example is this online store that sells bidet seats. Bidets Plus is unable to make certain customizations that would be easy in virtually any out of the box WordPress eCommerce package such as WooThemes. Closed source solutions don’t allow the flexibility of WordPress shopping cart.
Another example is product page templates. As you can see on these product pages, the templates are all the same and must be the same in Big Commerce – toto s300, toto e200, brondell swash 1000. In a WordPress store, you can create different product page templates to support the uniqueness of each product. This is essential when you have different types of media for product pages.
The eCommerce customer is undoubtedly one of the most difficult incarnations of the customer to please. He is less patient, less loyal and more entitled than perhaps any other form of customer. In order to successfully build and maintain an online audience, there are some tips that have been proven to work.
eCommerce stores that sell office supplies such as desks, monitor arms, keyboard tray systems and ergonomic office chairs should pay especially close attention to these tips, as the sizzle is just as important as the steak in these industries.
Tips #1: Organize your eCommerce Site as You Optimize It
Organization for human eyes and optimization for search engine algorithms are quickly becoming one and the same discipline. The more organized that your site is for human visitors, the higher that it will rank in the major search engine listings as well.
Success of any eCommerce site is contingent on how easily your customer can be led through the sales process. Make sure that you analyze any of the partitions of your website that tend to slow down the momentum of your customer toward the final conversion action.
Tips #2: Branding Your eCommerce Site is Just as Important as Optimizing It
Your customer will pay for a site that he or she trusts. If you have a brand, these customers will pay a premium for whatever you are selling. Make sure that you build your brand at the same time as your optimization and marketing efforts by keeping your message the same and using similar, relevant keywords.
Keeping your brand message easy to decipher will actually help your other online marketing efforts as well. Using more relevant keywords will make your site easier to index, which will increase your search engine rankings. That added visibility will give you more data to analyze to further increase the organization of your website.
Tips #3: Section Off The Marketing from Your Loss Leaders and Your Main Products
You must find out which marketing strategy works best for your particular site. Multivariate testing using loss leaders, your main products and different keywords on your various pages will allow you to see which strategy works best. WordPress is a system that allows for flexibility in layout, product page templates, shopping cart flow and allows a company to easily brand their website and market their website.